According to the CDC, one in three adults, 65 and older, fall every year. The average age of the 65+ demographic is 74 years old, with the fastest growing age group among the elderly being 85 to 94 year olds. However, due to the ageing of the Baby Boomers, there will be a dramatic increase in the older population from 2010 until 2030; growing from 35 million in 2000 to nearly 72 million in 2030. After that, the oldest-old population will experience dramatic growth as the Baby Boomers continue to age.

So what does this mean for the security and healthcare industry? Well, you’re in the business of providing

residential security, and the PERS (Personal Emergency Response System) is just a new form of that. The rising cost of creating a security account, coupled with increased competition from new entrants into the security market, has made it nearly impossible to make a profit within the first month. The low cost of a PERS system, on the other hand, combined with older adults’ inclination to pay annually, provides a consistently profitable opportunity for traditional alarm dealers.


PERS System

The traditional PERS consists of a small radio transmitter (waterproof and typically worn by the customer), a console connected to the telephone, and an emergency response center where calls are received and dealt with appropriately. The console is highly sensitive to sound, so there is little concern for the responder not to hear the individual, no matter their location in the house. The PERS is easy to install and use, and is reliable and affordable. Even if no verbal communication occurs, the responder will immediately notify medical emergency professionals and any other emergency contacts, like family members and neighbors. Additionally, cellular communication makes PERS a viable solution even for those subscribers who do not have POTS phone service.

Marketing Support

The SURELINK dealer program offers turnkey marketing solutions. Everything from print collateral to social media is handled by our team of experts.


Did You Know?

  • 88% of older adults would like to live at home.
  • In 2009 - 20,400 deaths were sourced back to unintentional falls among the elderly.
  • One in three adults, 65 and older, fall every year.