According to the CDC, one in three adults, 65 and older, fall every year. The average age of the 65+ demographic is 74 years old, with the fastest growing age group among the elderly being 85 to 94 year olds. However, due to the ageing of the Baby Boomers, there will be a dramatic increase in the older population from 2010 until 2030; growing from 35 million in 2000 to nearly 72 million in 2030. After that, the oldest-old population will experience dramatic growth as the Baby Boomers continue to age.
So what does this mean for the security and healthcare industry? Well, you’re in the business of providing
residential security, and the PERS (Personal Emergency Response System) is just a new form of that. The rising cost of creating a security account, coupled with increased competition from new entrants into the security market, has made it nearly impossible to make a profit within the first month. The low cost of a PERS system, on the other hand, combined with older adults’ inclination to pay annually, provides a consistently profitable opportunity for traditional alarm dealers.